Starting a business with Cricut

20 March 2023 by Geraldine Tan

Starting a business with Cricut may feel both exciting and overwhelming, especially if you’re new to the DIY world. However, with the right tools and resources, you can turn your passion into profit. Here’s what you need to know to get started!

Decide what to make

Before getting started, you have to decide what you’re going to sell through your new business. Maybe you uncovered an opportunity to make banners and shirts for local youth sports teams. If you like doodling, maybe turning them into decals feels like a fun way to bring them to life. If you have a knack for home decorating, maybe wood signs for an entryway is something that strikes your fancy. Figure out what products you’re going to sell so that you can make sure you invest in the right tools and supplies from the start.

Jaguar soccer t-shirts made with Cricut

Gather essential supplies

Your Cricut machine will be the center of your business universe. Since you now know what you’ll be making, picking a machine is that much easier. If you’re still not sure, check out our Cricut machine comparison chart. Some other supplies you might need are materials like vinyl, iron-on, transfer tape, hand tools and more depending on the projects you plan to create. It’s a good idea to start small and gradually add more supplies as your business grows. Check out our machine bundles on for some basic and essential tools that can get you started. You can also use this Materials Cheat Sheet from Cricut Learn for an easy, at-a-glance guide to materials and what tools you need to work with them.

Rolls of vinyl in multiple colors

Establish your brand

Having a clear brand is important when starting any business, and your Cricut business is no exception. Establishing a brand can help you differentiate yourself from others and build a loyal customer base. Think about what sets you apart from other DIYers and personalized goods stores and use that to create a unique brand that reflects your personality and style.

Make great content

People say a picture is worth a thousand words. It’s not enough to tell people you can make a great product — you must show you can make it too. Take photos that show off your work, making sure to pay attention to backgrounds and lighting. Some social platforms give preference on the feed to video, which means that making video content may be more beneficial than a still photograph. While you may want to invest in some lighting equipment or product photography backgrounds, investing in a camera isn’t always necessary right away. Your best photography tool may be the phone already in your hand.

Paper planters made with Cricut

Price your work

One of the biggest challenges of starting a business is pricing your work. It’s important to set prices that are fair to both you and your customers. Consider the cost of materials, your time, and the amount of time it takes to complete each project when setting your prices.

Promote your business

Once your Cricut business is up and running, it’s time to start promoting it. Use social media platforms like Instagram, TikTok, and Pinterest to reach potential customers. With the right content, social platforms can really increase visibility to large audiences quickly. They also make it easier for friends and family to spread the word on your behalf. Participating in local fairs and events is also a great way to promote your business and meet new customers. You can also consider offering discounts and special promotions to help get the word out about your business.

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Starting a Cricut business takes time and commitment. However, with a Cricut machine and more of the right tools and resources, you can turn your passion for crafting into a profitable business. Once you’ve gotten going, share your story with us or tag us with #cricutsgmy. We’d love to see how you’ve made your business flourish with Cricut!