Shane Bertola

Sergio Claudio

VP Creative

As the VP of Creative, Sergio leads a global team of world-class brand creatives, designers, storytellers, UX strategists, and project designers on a mission to empower millions of Makers to “Lead Creative Lives” through brand creative, integrated campaigns, web design, video content, and digital platform experiences. Partnering globally across Cricut, Sergio and his team also work with the international teams to ensure brand, web, and creative experiences are localized to diverse geographic regions, maintaining brand relevance while celebrating cultural differences that help connect with customers around the world.

Sergio brings over 20 years of experience as a seasoned Creative, Marketing, and Technology executive who specializes in building global brands that people love, trust, and depend on through world-class customer experiences. Throughout his career, he has transformed Global Marketing & Creative organizations through Integrated Campaigns, Digital and E-commerce platforms, Content Studios, AI & Personalization, UX design, streaming video platforms, experiential & global events, and customer loyalty programs for some of the world’s most recognizable brands including Adobe, Amazon, Apple, Disney, Facebook, Ford, Volkswagen, and more.

A designer by trade, Sergio blends creativity and innovation into customer-centric marketing strategies, campaigns, and experiences that build relationships with audiences while delivering clear revenue impact for global brands. As a technologist and product leader, Sergio champions the power of creativity, data, and technology to inspire global teams in building AI-driven digital experiences, virtual event platforms, and customer content that foster loyalty and engagement through creative storytelling and personalized experiences.

In addition to his corporate achievements, Sergio invests in future creative and marketing leaders by. sharing expertise as a mentor and advisor at ONE School, and serving as a guest lecturer at prestigious institutions such as Stanford, NYU, and UC Berkeley, and speaks on topics ranging from Branding, Design Thinking, and Customer Experience Innovation to the Power of Diversity in Marketing and Technology organizations.