Meet Lauren Shields, a craft producer who transformed her passion for making into a flourishing career.
I’m from a small town in Indiana where there really is not a lot going on. As someone who was interested in art, fashion, and creative things, I didn’t have access to it. You just had to make your own and be resourceful. That’s how it really started.
What’s a craft producer?
I mean, no one could have ever designed this job, right? It's a job that five years ago didn't exist. An executive producer from Making It, an NBC crafting show, reached out to me and asked me to be a consultant, because they were about to start pre-production and didn't know anything about crafting. They asked me to come in to talk through some ideas with them to see if what they had started to come up with as challenges were viable or not.
How did you discover Cricut?
Originally, my first time discovering it was on Making It. It wasn’t really until the Disney show that it saved my life. We’d had so many different templates and things to cut out that had to be exact. I'm used to doing everything by hand, and it would've been really impossible to do that on that show.